IMG_0220 (1)
IMG_0220 (1)

Social Prescribing Promotional Campaign

“How exciting – can’t wait to see what you do!”, Debbie Nolan, Citizens Advice Liverpool

16 Feb 2021 @ 9:00am -
30 Mar 2021 @ 9:00am
Social Prescribing Promotional Campaign
The Liverpool Clinical Commissioning Group commissioned Healthwatch to promote Social Prescribing to increase awareness of the range of non-medical treatments, which are complementary or alternative to clinical interventions. The promotional campaign pilots a combination of bulletin-style information and short video to be published weekly, starting on 16th February.
The campaign will tell the positive story of Social Prescribing, illustrating how it can make a difference today, when pressures on our health such as debt and isolation have been exacerbated by Covid and health inequalities run even deeper.
The main target audience for this pilot campaign is us: the general public. In addition, our campaign will go out in newsletters (CCG, LCVS and Healthwatch and newsletters to GPs). Fingers crossed the videos should make it on GP practices’ waiting room screens.
We were brought on board to create the campaign and oversee the production. Keep your eyes peeled for the first comms item to be published next Tuesday and expect to be entertained – it will be funny! as well as (hopefully) given interesting background on Social Prescribing!
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